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3 Tips for Business Thank You Cards—Good Manners Still Count!

Remember when Mom used to nag you to mail that thank you card after someone helped you out? Well, if your mother was a slacker in the manners department, we’re here to take her place! The world can always use a little more nice, and the business world is no exception. So don’t forget—sometimes it’s the little things that bring you the business.

3 Tips for Business Thank You Cards:

1. Don’t Type!

Your business thank you card should always be hand-written, hand-signed and hand-addressed. Since you care enough to say thank you in the first place, take the extra effort to select professional quality thank you cards, and then write your note by hand. Your thoughtfulness will be appreciated and remembered in a world where many have forgotten their manners! (Here’s an earlier article if you want to learn more about how printed paper communications build a stronger connection than digital.)

2. Keep a Supply on Hand!

Save time and money by keeping a supply of thank you cards on hand, along with the stamps to mail them. It’s just like eating your veggies; you’re more likely to do it if they’re washed and ready to go. While you’re at it, have your return address printed on your envelopes—it’s elegant and appropriate for both business and personal use. One of our favorite tools for business use is Cardphile’s corporate logo, custom notecards. Personalized with your own logo, just the right size and suitable for any occasion, they’re an elegant way to promote your brand in business communications.

Evernote to Keep Track of Business Thank You Notes3. Keep Track!

Want to keep track of what you said? Evernote is a terrific tool for keeping a digital record of your handwritten thank you cards. The best part? Handwritten notes are searchable in Evernote—it’s magic! Just download the Evernote app to your smartphone, take a picture of what you wrote in your note, and email or upload the image to your free Evernote account – you’ll never have to worry about remembering what you said! For example, here’s a screen shot from my Evernote account: I could find this note in my account not only by searching for its label or tag, but even for whatever I can remember of the handwritten content – like “product pages” — how cool is that?!

Got a Suggestion for #4?

We’d love to hear how & when you use personal thank you cards to keep in touch with clients and business associates. Just let us know in the comments below and we’ll enter you in our monthly drawing for a free pack of Cardphile’s all purpose note cards with personalized envelopes to match.

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Corporate Holiday Greeting Cards and Small Business Marketing 2011

Holy moly – it’s 2011!

Cardphile-Customer-Service We do have to apologize for being out of the picture for a few weeks, blog-wise, but to be perfectly honest – the fur flies around here for the last 2 months of the year. Every single one of us pitches in wherever needed to make sure that your custom, personalized holiday greeting card designs from Cardphile are printed with care, quality checked, folded, strapped and shipped to you on time – so your business Holiday and Christmas cards look fantastic!

Customer service is also hugely important to us: one of the few rules at Cardphile is to respond to you quickly, and in person – whether you prefer phone or email. It doesn’t matter whether you only need a quick call or require specialized support in creating the perfect corporate holiday card, we make it a priority to keep in touch with you. Customer service at Cardphile is not just about keeping our sales promise; it’s also about making friends with you, answering all of your questions, and even tweaking your artwork or logos if that pesky designer who created it is nowhere to be found!

Our team is rested and excited to be back and kicking into gear on some great new ideas for marketing your small business in 2011; we’ll have newly designed greeting cards for architects, engineers, and all kinds of manufacturing and small business markets.

Stay tuned for more to follow on Cardphile’s print marketing and graphic design services for small and midsized business. And be on the lookout for a little competition we have coming up – you could win a chance to work with a Cardphile Greeting Card Expert to customize your 2011 holiday greeting card for free!

2011 is off to a great start, and we’re excited to help you freshen up your print marketing materials so your business will shine. Tell us what you need!

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Holiday Greeting Cards for Architects + Wind Turbines?

twelve_west-Portland
Photo © Tim Hursley

At Cardphile Greeting Cards, we have some cool stuff designed and built in our own backyard. Like this recently completed green building in Portland, designed by Zimmer Gunsul Frasca Architects (ZGF) with lots of eco-bling!

We love the Skystream turbine array on top – apparently it’s not that easy to put wind turbines on a building and not drive the occupants crazy, but Skystream has figured it out – nicely designed too.

And not that we’re bragging, but Cardphile began sourcing windpower for our design and production studios many years ago. You can rest assured that all the custom corporate holiday cards for architects and personalized engineering holiday cards you’ve been sending to your clients have been sustainably designed and printed with the highest recycled paper content available.

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Cardphile Delivers Your Greeting Cards Through Wind, Ice & Snow!

Ever tried driving on ice in Oregon?

And did we mention that we have a lot of steep hills around here?

A bit like a nice layered cake, here’s what happens in Portland when you attempt to move a car on top of:

  1. Cold asphalt
  2. Warmish rain
  3. Colder rain
  4. Slushy ice
  5. + Snow on top – it’s so exciting! Take a peek at driving on icy hills in Portland.

We do have a winter storm headed our way before Thanksgiving, but never fear: at Cardphile, neither snow, sleet, ice nor Oobleck will keep us from getting your holiday greeting cards shipped out in time for the holidays!

 

portland ice and snow
Find Free Pictures at bigfoto.com
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4 Client Communication Tools That Work

The Professional Services Management Journal, PSMJ, can be a great resource for professional firms and their marketers. In particular, of course, we appreciated their mention of the value of the “two-minute” touch (including a hand written note to your clients).

In a nutshell:

  1. Schedule weekly calls for active projects.
  2. Assign one primary contact to pursue feedback.
  3. Ensure your project manager is keeping a to do list and checking things off.
  4. Make frequent “touches” – and a hand written note card is the perfect vehicle.

Goldilocks would approve—Cardphile has the perfect solution for your note card dilemma. Our custom, corporate logo note cards sport your own full color logo on the front, and are just the right size for a short note of thanks, appreciation or congratulation. We call them client communication tools, but you might call them business thank you cards.

Client Communication Materials

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5 Reasons to Send Real Paper Greeting Cards to Clients

Printed Cards Instead of E-Cards
Printed Holiday Cards Make a More Substantial Impression Than E-Cards
  1. e-Cards are known virus carriers and therefore filtered by most business email servers—they don’t even reach the inbox of many of your customers and vendors.
  2. When was the last time you “deleted” a real greeting card you received in the mail, without even opening it?
  3. Contrast: While your competition may be sending ” e-Greeting Cards” to express their appreciation… your traditional, personalized holiday greeting cards clearly demonstrate the greater value you place on the relationship.
  4. Deeper personal connections lead to stronger business relationships; and Paper leaves a deeper emotional footprint than digital. (see the data below)
  5. Cardphile’s Corporate Holiday Cards are designed and printed in the US, using only FSC certified papers and recycled content up to 100%. We also made the choice, well over 6 years ago, to source all of the power for our design & production facilities from 100% clean wind power farms in Oregon—we’ve been “green” since before it was fashionable!

The Details:

One of our long time customers, a mid sized architectural design build firm, asked us recently whether they should try sending e-Cards to their clients in place of real paper holiday greeting cards, and whether Cardphile could supply them.

So we were completely thrilled to be able to share this great article we just discovered: Paper leaves a deeper emotional footprint than digital.

It includes a link to an interesting case study by Millward Brown, a UK marketing firm, detailing their research. Guess what?  “real” printed media generates more emotion than virtual, thereby leading to more positive brand association.

So if you’re really serious about building good relationships with your clients, vendors, and prospects, don’t fill their in boxes with more emails to file. Instead, create a lasting, and enjoyable, impression by mailing them a high quality, unique, and personalized holiday greeting card.

Whether you’re looking for construction law greeting cards, holiday cards for architects, or just really interesting custom Christmas cards for business, we love to help your message stand out.

At Cardphile, every single design we make can be personalized with your thoughtfully written holiday greeting for free. Create even more of a lasting impression when you include your full color logo or printed signatures. And if you’re looking for custom holiday cards, we do that too!

Your overall marketing program should include personalized corporate holiday cards for your clients and vendors. Cardphile has 100’s of unique & non-denominational holiday greeting card designs, suitable for recipients of any faith, so you can express your best wishes to all.

People remember, paper—not pixels!