Our Office Triptych design allows you to customize the design with three of your own photographs – and many of you went to town. Some of you included team photos, and some of you went for product photos, or pictures of your office. From there, Cardphile did the color correction, coordinated border colors based on photo color, added little seasonal touches & logos on request, and—Voila! Great, custom business holiday cards ensued that helped you promote your brand while spreading holiday cheer.
Well, from the category of “Why didn’t we think of that?” came a great request from Jennifer W. a couple of weeks ago:
Could we modify their custom Christmas cards by removing the seasonal design elements and text, so they could use it for business thank you cards and congratulation notes all year long?Well, of course we could – and what a smart idea for a couple of reasons:
First, they had already invested a little bit of time and money in finding photos and setting up the original design, and we were more than happy to make the minor design changes that Jennifer was requesting for no charge at all.
Second, keeping the original photos, while modifying other elements of the design, allowed them to continue to spotlight their brand and find ways to re-connect with clients and prospects throughout the year.
Developing a consistent brand image for all your business greetings is a great idea, and Jennifer gets the credit for this one! (We have a little thank you gift headed your way, Jennifer – hope you enjoy 😉
What have you learned from your customers so far this year?