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Are You A Hermit? Our Business Thank You Cards Will Fix That!

Business thank you cards give you personal time with your customer—without the demands of face time expectations.

Let’s face it, it’s not always easy to keep in touch with clients without feeling pushy. That’s where our corporate logo note cards come in. These little business thank you notes are the perfect vehicle for your handwritten note of appreciation—elegant, well-traveled and worldly!

We’ve designed them just right too—not too big (so you don’t have to write a novella) and not too small (so they disappear in the mail room). Send us your logo and we’ll do all the work, customizing your cards to help you build brand identity.

Here are some excuses, if you need them, for building business relationships:

  • Spent weeks putting together a big proposal? Don’t forget to thank everyone on the team; staff, vendors, and the guy who runs the copy machine.
  • Introduce yourself
  • Stay in touch
  • Congratulations
  • Business relationship anniversary

Your corporate thank you cards should always be hand-written, by the way, and we think that it’s worth the trouble to find a pen with real ink—ball point pens are so yuk. We also suggest practicing your thank you note on another piece of paper first—you’ll waste fewer cards that way and ensure that your note looks professional and your signature doesn’t fall off the edge of the card.

It’s OK to have your return address printed on the back of the envelope, but you should always hand write the recipients’ address on the front—no stickers here.

And remember, back away from the postage meter and use real stamps!

Read this article for more tips on writing business thank you cards.

 

 

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OSHA Compliant Construction Holiday Cards!

3102 I-Beam-Happier!
Before and After We Fitted the Hook With a Safety Latch

At Cardphile, we’re big enough to get the job done right, but not so big we can’t listen and respond quickly to your feedback. Read our latest tale from the business holiday card front lines:

One of our early construction holiday card designs (I-Beam Happy) is a perennial favorite among those of you who have been ordering construction Christmas cards from Cardphile for many years. Strangely, it had disappeared from our website for awhile and when some of you complained about its absence and asked if it was still available, we popped it back onto the site. (If you have a favorite that you don’t see, by the way, just give us a call, it may still be available.)

It wasn’t long before a brand new customer called, in distress.

Their team really loved the design and felt it was the perfect construction greeting card to represent their company, BUT our hook was not OSHA compliant—OH NO!

  • Customer Service immediately sprinted to the art department (OK it’s only about 25 feet away), to see if we could fix the problem.
  • Our original, archived art files were quickly opened and reviewed.
  • OSHA Compliant safety hooks were researched.

And then,

  • Art Department people high-tailed it back to Customer Service:

Voila! We now offer what we believe is the very first, OSHA Compliant Construction Holiday Greeting Card for Architects, Engineers and Construction companies: AEC 3102 – OSHA Compliant I-Beam Happy! Or do you think we should call it, “I-Beam Happier?”

At Cardphile, “Safety is #1!” Well, right after listening to all of you, of course.

So, if you want to be sure your business Christmas cards are OSHA Compliant, just give us a call. We’re not only safe, but we use recycled and FSC certified papers, and our production facilities are 100% wind-powered!

Browse through our Construction, Engineering and Architectural Holiday Card Categories and let us know if you discover any other safety violations – we’ll fix them too!

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AEC Marketing with SMPS, Build Business and Cardphile

AEC Marketing with SMPS Build Business and Cardphile
Cardphile Prepares to Mail the 2011 SMPS Awards Gala Invitations

Simply put, the annual SMPS Build Business Conference is a must for today’s AEC marketing professional—and it’s (almost) never too late to register to attend this year’s SMPS conference. They are generally held in August, and in different cities each year. It’s a great way to learn from your peers, network, and see the sights.

These days, chances are good that everyone in your organization or firm has been called up to assist in finding leads, assembling proposals and pitching in where they can in your marketing program. It’s no secret that the current business economy is recovering at a very slow rate. The question is, “Can we afford to grow at the same rate as the economy, or do we need to implement measures to accelerate our own growth?”

Most will agree, it’s an unqualified “yes” to the latter. And the Build Business conference, hosted by the SMPS (Society for Marketing Professional Services) is the place to get the tools you need to grow your business.

Held annually, the SMPS Build Business Conference provides marketers in the A/E/C industry with multiple opportunities to learn more about addressing the challenges they face. The conference is broken up into multiple tracks, each focusing on a specific area of marketing and skill levels.

  • Learn from dynamic keynote speakers and take advantage of unparalleled networking opportunities to bring home the business!
  • Attendees can choose from over 30 learning sessions and more than 15 hours of continuing education.
  • Learn about new marketing methods of the future and become reacquainted with the traditional methods that still work.
  • Discover how to identify new business opportunities in hot local, regional and global markets, as well as how to position your firm to compete in those markets.
  • Learn to better differentiate your firm from the competition.
  • Network with some of the savviest Architectural, Engineering and Construction marketers in the country and exchange ideas.
  • Oh, and wind it all up with what looks like one heck of a party – the SMPS Awards Gala is open to all conference attendees.

Cardphile has a long-standing relationship with the SMPS, and a great appreciation for their support of the markets we both serve. We offer assistance with SMPS’ print collateral whenever possible because we believe in the importance of good marketing programs, and support the efforts of the SMPS in keeping the Architectural, Engineering and Construction industries current and healthy. If you, or someone in your firm, are not already a member of  SMPS – put that at the top of your marketing to do list this year!

The AEC industry is one of our favorites, and Cardphile has been designing and manufacturing customized calendars, personalized note cards and holiday greeting cards for architects, engineers and construction professionals since 1989. If you received one of this year’s Build Business Conference Awards Gala invitations last week, that’s some of our handiwork! Cardphile has always used recycled paper and sustainably sourced papers from managed forests—that’s why we printed this year’s gala awards invitation and envelopes on environmentally friendly, FSC certified, pearlescent paper using our 100% wind powered printing processes.

We have many “off the shelf” solutions available if you’re looking for business holiday cards,  recycled greeting cards and other printed marketing collateral, and you should definitely give us a call if you’re looking for a more custom project. We work with many companies across the country to deliver their own branded printing projects, from custom Christmas cards and corporate Thanksgiving cards to project completion photobooks and AEC presentation materials – Call us to discuss your ideas! (1.800.774.5857)

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How to Keep in Touch with Clients | Part Three

Thank You Cards Make Business Personal Again
Build Lasting Relationships—With Thank You Notes

You’ve been asking, so we did the research: How to write a professional business thank you card. We’ll tell you what to include, what to avoid, and then go on to the specifics of salutations and closings.

Now, before you get too worried, keep in mind that the fact that you are even bothering to send a business note of appreciation at all will set you apart from the crowd. And while there’s almost no way to go wrong when you are saying “thank you”, here are some general guidelines to keep you on the right track.

  • Your tone in writing a business thank you note should be friendly and professional. Do not use slang or be overly familiar (especially if your note is to follow up on a job interview), unless the relationship is long-standing and familiar.
  • Your business thank you cards should always be hand written.
  • Use a pen with real ink. Felt tips or liquid ink are fine and it is perfectly OK to choose a pen that complements your handwriting. Do not use pencil, and avoid ballpoint pens.
  • Be reasonable when choosing the color of your pen. Pink may be fun, but does that really convey a business-like impression?
  • Check your speling! (heh). Seriously, spelling counts and there’s no excuse for misspelled words in a hand-written corporate thank you card. Just write a quick rough draft in any word processing application and spell check first. You can even use the spell check function in gmail or most mail clients to eliminate spelling errors.
  • Writing up a quick rough draft of your thank you card will also save you from having to toss out thank you cards with mistakes or those that “just don’t sound quite right” once you’ve written them.

Now on to the Nitty-Gritty-Miss-Manners part of writing proper thank you cards for business:

  1. Salutation: Address the recipient as “Dear [Name],”. In general, it’s best to err on the side of caution and choose the more formal path: “Dear Mr. Smith,”. It is also acceptable to say “Hello Mr. Smith,”. This is not the place to say “Hey Bob,”.
  2. Express your gratitude: A simple, one line sentence expressing your thanks for the event/meeting/ feedback, etc.
  3. Continue with something specific about your conversation or meeting: Be sincere, and clearly express your appreciation for the giver’s time and effort by describing how it helped you.
  4. Closing: You have a few choices here.
  • For someone you don’t know well (an interviewer for example), “Sincerely,”  or “Yours Sincerely,” is the most appropriate.
  • “Many Thanks,” or “Best Wishes,” is perfectly appropriate for someone with whom you are more familiar (a manager or co-worker).
  • Save the “Love from,” for friends and family!

Are you a job seeker? Pay close attention:

An employer we read about recently, said that following up with an appropriate business thank you card is almost mandatory these days, and careerbuilder.com even lists sending a prompt thank you card as an important part of your post-interview strategy (see item #5 and #10 in their list of “10 things to do after the interview“). A well-written (hand-written, of course) business thank you note sent to your potential employer will demonstrate your maturity, responsibility, and ability to follow through with the important details. It’s also something many of your peers will neglect to do—what better way to stand out from the crowd? (We hope it goes without saying that you should be careful not to sound like you already have the job?)

And always be sure to write a thank you note to anyone who has provided you with a letter of reference.

For job seekers under 35, or anyone who knows one, here’s an interesting article to chew on, (The Start-Up of You), while you write out those business thank you cards to your most recent interviewers!

Do you have questions or your own suggestions for writing business thank you notes? Enter them in the comments (or just send us an email) and we’ll do our best to include the answers and share your tips in Part 4 of the series.

Next up: Part 4 – Answering your questions + a list of great opportunities for sending thank you cards and business note cards to nurture relationships with the customers you serve.

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How to Keep in Touch with Clients | Part Two

Custom Corporate Note Cards
Follow Up—With Custom Corporate Note Cards

It’s time to make business personal again—learn what one of our engineering customers discovered about nurturing relationships during a long term project:

Proper care of your customer doesn’t end when you get the contract—it’s almost more important to nurture your business relationship during the project than it is upon completion, especially in the case of long term and complex collaborations. We all know that you usually get more of what you reward, so be sure to recognize and “reward” client behavior.

One of our larger engineering customers kept re-ordering a custom engineering thank you card we had designed for them using their logo, and they were ordering to the tune of about 100 of them each month! Needless to say, that’s a few more than most firms usually order and we were curious. It turns out that they were using these mighty little business note cards to thank (“reward”) client team members at all levels for their timely follow up to questions, meetings, and requests for information.

The engineering firm calculated that this simple technique alone had saved massive amounts of “aggracost”, headed off potential misunderstandings, and helped them to meet milestones on time or early—all while building a much richer relationship with their client. They didn’t replace the standard project communications, but these little corporate note cards served to build a collaborative relationship with their client that was profitable for both.

And guess which engineering firm now regularly receives referrals from that same client?

Things to keep in mind:

  • If you are writing a business thank you card on behalf of your organization, have good quality custom, corporate logo note cards printed and keep a supply on hand. Suitable for many different occasions, professional logo note cards build and reinforce your brand, and are just as important as good quality business letterhead and business cards.
  • Keep a book of stamps handy—nothing stops the mail, or you, like the lack of a stamp.

Remember, clients and customers are not transactions, so don’t treat them as if they are. It’s time to make business personal again—like it used to be.

What methods have you found to nurture your business relationships?

Next up: How to Keep in Touch With Clients: Part 3 We’ll share more of your ideas and get down to the nitty-gritty-Miss-Manners part of writing thank you cards for business.

Missed Part 1? Look here for Part 1 of Keeping in Touch with Clients.

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How to Keep in Touch with Clients | Part One

In spite of the fact that Americans seem to take fewer vacations than the rest of the world, many of us still face the challenge of how to connect regularly with clients, especially over the summer. It seems to be even more difficult to make regular contact when we’re distracted by the heat, the kids, and the sun.

The Problem:

  •     Face it, your contacts are busy. Very busy.
  •     Emails bounce or get buried in the inbox.
  •     A phone call may be an unwelcome interruption.

Let’s say you need to keep in touch with your client, the administrator of a hospital or other large organization. You’ve done business in the past, and you want to be sure your firm is considered for any new projects. How will you know if your contact moves on to another position within the organization or even to another firm?

Make professional, business thank you cards an important part of your business marketing collateral.

Business Thank You Note Cards
Business Thank You Notes—Keep You Connected

One easy (and effective) way to stay in touch and keep contact information current is to mail business greeting cards. For the amazing price of a 44 cent stamp, the post office will transport your business note card across town, or across the country, and deliver it into the real, personal mail box of your recipient. Not only that, but they’ll even send it all the way back to you if the address you have on file is no longer correct. And if it’s a recent move, they’ll provide you with the new address. Now that’s good value!

Suppose you discover that your client has moved onwhat a perfect opportunity to reach out and connect again. Learn more about what’s going on in their world and how your firm might help. Maybe a business note of congratulations is in order, or perhaps it will be more appropriate to thank them for their previous business and wish them well in the new position. Either way, you’ve established fresh contact without being a nuisance, and you’ve demonstrated that you actually value the relationship enough to go to a little extra trouble to keep in touch. Who do you think will come (favorably) to mind next time your services are needed for a referral – you or the guy who robo-calls every other Tuesday?

Remember, reaching clients and customers in multiple ways is important, and you’ll be amazed how your real paper “object” (a hand written, corporate logo note card or elegant business thank you note) arriving in the mail stands apart from the digital clutter to connect you again with your client. And if high quality products or service are an important aspect of your business, be sure that you take the time to select high quality thank you cards for business that will represent your brand well. Better yet, keep custom corporate logo note cards on hand—they are perfect for a wide range of messages and will help to build your brand identity each and every time you use them.

See this post, 3 Tips for Business Thank You Cards – Good Manners Still Count, for more on how to make your business thank you cards stand out.

How do you keep your company connected to current and future clients?

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New Design: Hipster Holiday Greeting Cards for Architects

Have a look at one of our new architectural holiday cards“Retro Metro Perspective Order!” (AEC 3019).
Actually, you don’t even have to be in the architectural profession to have fun sending out this holiday greeting card for your business—you just have to be a little adventurous.

Hipster Seasonal Greeting for Architects
3019 Retro Metro Perspective Order
  • We can even incorporate the printing of your company name on the front of this card for a highly personalized, business greeting card at no extra charge.
  • Step it up a notch with your full color logo on the signature line inside, along with your own custom verse or greeting – heck, we’ll let you write a book if it fits!
  • Cardphile’s graphic designers do all the work to lay out your personalized greeting and we even provide you with a free proof for your review prior to printing your business Christmas cards, so you never have to worry. Not too big, not too small, your corporate holiday cards will look just right.

Real, personalized holiday cards for business are a great way for architects (or anyone) to show their appreciation – seriously, you wouldn’t send an ecard to demonstrate your appreciation for a major commission would you?

There, we said it.

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Cardphile Trades Engineering Holiday Cards for Structural Review

Books Floor to Ceiling
Stacked a Little Bit Too High… Image credit: Krypto

The recent earthquake and tsunami in Japan got us to thinking. First of all, if you haven’t hugged your structural engineer lately, you should probably do that now. While their jobs aren’t the most glamorous, their work in Japan, along with some pretty stringent building codes, clearly saved many lives. And since Cardphile’s holiday greeting card design and printing facility in Portland shares a similar earthquake risk zone, we took some notes and decided it was time to take a good look at our warehouse.

Here’s what we found:

  • Fire extinguishers? Check
  • First aid and medical kits? Check
  • 100% Windpower for all production? Check
  • Lunchroom fridge cleaned regularly? um… Action Item ;(
  • Stock shelves all strapped down and secured? …Oops!

So we called up one of our local engineering friends and arranged for a review.

Turns out, while most of our warehouse was in pretty good shape, there were definitely a few places that needed some attention. Although it was well within code, he saw a few things stacked just a little bit too high….

Other items he suggested:

  1.  Additional rack anchors. This was suggested because the thickness of the base plates and concrete floor are adequate to support it. Again it was going beyond code for our area, but cheap insurance. Good Idea!
  2. Add “drag struts” to the top levels of shelving. Another inexpensive, but highly effective technique to reduce potential damage and injuries.
  3. Other suggestions were to add diagonal bracing or rigid frames. However, since this was going to be quite a bit more expensive, and exceed the structural integrity of the building shell, we decided it would be more logical to just restrict the storage height.
  4. Identify safe zones for everyone to go which have few overhead or large items. Even items like overhead lighting, ceiling tiles, bookshelves, filing cabinets and yes, even our lunch room fridge can become a hazard during a significant earthquake.
  5. Define a central place for everyone to gather after an earthquake so all can quickly be accounted for. Keep in mind that it should also be free of overhead obstacles.

We were surprised to discover that it doesn’t have to be expensive: a few simple changes can help you protect staff and make your work environment a lot safer.

We’re as likely as anyone else on the Pacific West Coast to avoid preparing for “the big one,” but seeing how our Japanese neighbors benefited from their rigorous building codes gave us pause for thought.

In much better shape now, we’ll have lots to talk about at the next office meeting.

Make sure your workplace is safe too. You can find a licensed engineer by checking in with the American Society of Civil Engineers.

Holiday Greeting Cards for Engineers and Architects
3018 Golden Gates Rust

The American Institute of Architects is also a great place to find an architect to help you with a review of your own workspace. Or, you could even give us a call – chances are pretty good that we’ll know a registered architect in your area!

(Oh, and here’s the engineering holiday card design our engineering friend picked out to send to his clients this Thanksgiving!)

Let us know if we missed anything – we’d love to hear your suggestions for how we can all make our offices safer places to work!

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Presentation Tips – What’s on Your Checklist?

Short and sweet, here it is: Cardphile’s list of Top 10 Favorite Presentation Tips.

  1. Why am I here?
    Align your goals with audience expectations. Like most things in life, your audience is almost always more interested in their own problems than in yours. This concept should guide your entire presentation.
  2. Get to the point.
    Introduce the topic without too much talk about you. It’s just like your high school English teacher told you: Introduce your story, tell your story, conclude with a recap of the story. Beginning – Middle – End.
  3. It’s Art + Science.
    Organize your content. Follow the Rule of Three to engage your audience.
    Design slides and choose props in creative, unexpected ways—avoid clutter.
    Deliver the message—be genuine and let your voice shine through—move around.
  4. Do your homework.
    If you’re not the expert, you’ll need to become one. Make sure your understanding of the presentation material is comprehensive. Be organized and concise.
  5. You’re the Boss.
    Don’t let your presentation software boss you around. Images convey concepts more quickly than text. Use good design and striking images to reinforce concepts—only use necessary text.
  6. Practice.
    Find someone to listen and critique your presentation. Make changes based on their feedback, and then present again. Smooth presentations elevate the message, and are the result of organization and practice. Practice reduces anxiety.
  7. Emergency plan.
    Know what you’ll do if the projector fails, your handouts are missing, the venue changes or, our personal favorite, you have the equivalent of a screaming baby in the front row.
  8. Interact.
    Ask questions of your audience and, above all, listen!
  9. Death by Handouts.
    High quality handouts and supplemental materials reinforce your message to attendees—but may be distracting if you hand them out before your presentation.
  10. Leave before they kick you out!

We don’t claim to be the experts, but we’ve learned a lot from our customers over the years and we always try to share anything that might be useful.

In case you missed it, here’s a link to our earlier post on presentation tips for small business marketing and proposals where you’ll find additional information and links to some of the real experts in the field of presentation.

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Presentation Tips For Any Field: Create Great Architecture Proposals

Be Prepared for the Unexpected Image Credit: iskir
Be Prepared for the Unexpected
Image Credit: iskir

A recent request from one of our architecture customers prompted a little research into creating successful presentations and proposals—and we thought we’d share what we learned in the process.

Brenda, partner in a consulting firm, is a long time customer of Cardphile’s corporate holiday cards. She gave us a call, initially just seeking a source for high quality printing of her presentation materials. After chatting about the project a bit, it turned out that she wasn’t entirely happy with the new brochure layout she had created.

One thing led to another, and we ended up working with Brenda’s marketing people on the design as well as the printing of a number of presentation materials for a project proposal. While we certainly don’t pretend to have all the answers, we came across some great resources and presentation tips during our research that we wanted to share with you.

Whatever your product or service, good design matters and sells—if you don’t think so, take another look at apple products.

  • Be genuine. Avoid canned slides and use color for emphasis—not decoration.
  • 3 is a big deal—in graphic design and in written and verbal presentations.
  1. Follow the Rule of Three – in writing & speaking
  2. Follow the Rule of Thirds – in design
  3. Be Simple, Be Clear, Be Brief!

Printed-Presentation-Materials

  • Engage your audience in unexpected ways: Include an element of surprise. Why not use QR codes to engage your audience at the end of the proposal, and connect them to additional content. (Not sure what a QR code is? Learn more about QR Codes here.)
  • Be a boy scout: Yes, prepare for the unexpected and have options in place if the projector doesn’t work or there’s a screaming baby in the audience.
  • Practice, Practice, Practice. (Note the rule of 3 applied again here!)
  • End with high quality, printed presentation materials that will serve as a visual, tactile reminder for those attending the presentation—and provide the right reference information for those who did not. Product description sheets and proposal booklets are a great way to reinforce your message.

A couple of our favorite resources:

  1. Organize and Prepare
  2. Top 10 Delivery Tips
  3. Top 10 Slide Design Tips

Or follow Garr Reynolds online (No, we’re not related to Garr, we just think he does a great job!): http://presentationzen.blogs.com/

@presentationzen

Too busy to check the resources? Just subscribe to our blog via email (top right) or check back later in the week—we’ve pulled more of them together for you in free a downloadable pdf – Cardphile’s Top Ten Presentation Tips.

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Custom Business Note Cards—Why Didn’t We Think of That?

Custom-Business-Holiday-CardsOne of Cardphile’s best selling business holiday cards this past year allowed you to share your holiday wishes while showing clients who you are and what you do.

Our Office Triptych design allows you to customize the design with three of your own photographs – and many of you went to town. Some of you included team photos, and some of you went for product photos, or pictures of your office. From there, Cardphile did the color correction, coordinated border colors based on photo color, added little seasonal touches & logos on request, and—Voila! Great, custom business holiday cards ensued that helped you promote your brand while spreading holiday cheer.

Well, from the category of “Why didn’t we think of that?” came a great request from Jennifer W. a couple of weeks ago:

Could we modify their custom Christmas cards by removing the seasonal design elements and text, so they could use it for business thank you cards and congratulation notes all year long?Well, of course we could – and what a smart idea for a couple of reasons:

First, they had already invested a little bit of time and money in finding photos and setting up the original design, and we were more than happy to make the minor design changes that Jennifer was requesting for no charge at all.

Customizable Thank You Cards for Your Business Communications
Your Photos, Your Personalization

Second, keeping the original photos, while modifying other elements of the design, allowed them to continue to spotlight their brand and find ways to re-connect with clients and prospects throughout the year.

Developing a consistent brand image for all your business greetings is a great idea, and Jennifer gets the credit for this one! (We have a little thank you gift headed your way, Jennifer – hope you enjoy 😉

What have you learned from your customers so far this year?

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What is a QR Code and Why Do I Need One? 5 Things You Need to Know

  1. My QR Code is bigger than your Barcode.
    QR Codes are 2D—and carry data in both directions. So they can hold up to several 100 times the data held by an old fashioned barcode. They can contain all types of data too: alpha and numeric characters, language characters (Kana, Kanji, etc.), as well as symbols, binary and control codes.QR Codes Contain Layers of Data
  2. Beam me up, Scotty!
    Think of a QR Code as a way to “physically hyperlink” – to whatever you want. A quick scan with a smart phone and you connect offline print to mobile & online. A QR Code printed on your business card, tri-fold brochure, product tag or marketing postcard can initiate a call to your mobile phone, link to a special offer, website product page, online survey, or even your Twitter or Facebook account – the choice is yours!
  3. Give your printed business collateral some real muscle.
    QRCodeKidNot everyone is sitting at a desk or in front of a computer when reading a magazine or newspaper, but by scanning the QR Code in your ad with a mobile phone camera, readers can immediately find out more. Print QR Codes on business cards, brochures or product sheets – and you’ve built an instant bridge to guide visitors to any page on the web, where you can provide more detailed product information, offer a pdf download to their mobile device, show video demonstrations, testimonials or offer special promotions.
  4. Why are QR Codes important to you?
    Because your customers are on the move, and mobile marketing is the way to reach them. (According to this article last month in The Motley Fool, the Smartphone market is projected to grow 56% in 2011, an even faster rate than in 2010.
    Your customers are increasingly using mobile devices to learn what they need to know, at the moment they become interested—and QR Codes eliminate the need to type in a long or difficult web address or phone number. A quick scan and—zap! Your phone is ringing or your client is immediately learning more about what you want them to know.SmartPhoneGraph
  5. Strange but true.
    Although used primarily in printed marketing materials, a QR code can be scanned on your computer screen. Try it now – the QR codes in this article work – just scan them on your screen!

Step 1: Download and install a QR Code reader on your smartphone (see below).

Step 2: Use the camera on your smartphone to scan any 2D QR Code. The software will take whatever action has been programmed into the particular code.

Step 3: Have fun scanning QR Codes and discovering things. 

Resources and take-aways:

  • Most QR Code readers are completely free, and you can find a QR Code Reader here for just about any device. (iPhone users can just go to the app store.)
  • A word of caution. This is about mobile, so make sure that wherever your QR code leads—you’ve optimized the experience for mobile devices. Use applications such as Mobify or MoFuse to convert your existing site to mobile.

Ways to Use QR Codes:

  • Print a QR code on your product literature—link to a trade show demo or instruction manual.
  • Print QR Codes on your business cards—link to your LinkedIn page or website.
  • Print a QR Code on your next marketing postcard to announce a new staff member—and launch a webpage describing the skills she’ll bring to your firm.
  • Mail a Christmas card with a QR Code—and link to a video of the partners singing Jingle Bells!